welcome, and thank you for joining me on my farm and studio in southern lancaster county, pennsylvania

Saturday, October 3, 2009

panic rears it's ugly head and tries to kill the dream

The night before last, while working on the greenhouse budget, I was looking at various flats and seedling trays, and trying to decide which ones to buy. When comparing the different configurations, I thought that if I get these instead of those and arrange them this way instead of that way I could fit 9,000 plants instead of my original estimate of 8,000 in the greenhouse. And that's when I had my moment of panic. Well, several moments really. Okay, it lasted the rest of the night. Because how on God's green earth am I going to sell 8,000 plants let alone 9,000? WHAT DO I THINK I'M DOING? I am a graphic designer and artist, not a farmer! Oh, I ranted - if I could just sell retail off the farm the worry wouldn't be so strong because I could advertise and draw customers here. And I know how to advertise!

Then yesterday, after a bad night's sleep, I decided to forget about it. I mean, if you don't look at the big green drooling monster peeking in your window, then he's not there right? So instead of spending the day worrying and agitating, I tilled the beds in the cut flower garden. Amazing what a little physical labor and positive action will do for your mental health. I can't immediately solve the marketing issue, but I can do this. For me at least, working the earth is calming, relaxing, and centering. No the concerns didn't go away, but some perspective was regained. I mean, if there can't be any on-farm retail, then marketing will just have to get that much more creative.

I can do this.

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